Heartland Tire hired 52 mechanics for 32 locations in only 90 days: A-Tech’s, B-Techs, Diesel Tire Techs and Store Managers. Heartland Tire uses Whiterail AI, the only hiring platform exclusively for mechanics and tire techs.
Like all tire businesses, Heartland Tire struggled to staff all 32 locations. Before the pandemic hiring wasn’t a problem, but afterward all of their locations needed qualified mechanics. The HR team at Heartland Tire didn’t have the candidate volume to even come close to filling these stores with mechanics. Many bays stayed empty.
The Heartland HR team tried many of the usual hiring platforms: Facebook Ads, LinkedIn, Zip Recruiter, and mechanic job boards. They received few applicants and only a handful were qualified.
In January, Heartland Tire took a chance on Whiterail AI to fill its hiring needs.
What started with one job post has grown into dozens of active campaigns and over 60 positions filled within months, including mechanics, lube techs, fire techs, service writers, and store managers.
As of last July 15, 2023, 32 stores were fully staffed.
Whiterail AI uses a text message-based system. it takes candidates two minutes to get their applications in.
Employers like Heartland Tire can quickly sort through the applicants
The employer can chat with prospects via text, then call, and meet their shortlisted candidates for an interview.
Let’s face it: the candidates we’re searching for aren’t scrolling through Indeed, Zip Recruiter, or LinkedIn. They don’t brush up on their resumes or fill out application forms. That’s why Whiterail Recruits built an online recruitment system that targets drivers, mechanics, or dispatchers with ads which makes it easy to find and hire top talent.
By combining sophisticated geo-fence advertising with messaging technologies, we allow employers to bypass websites like Facebook Jobs and Indeed to reach out to candidates directly.
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